Rica Jean Rubio
SEO-First
Web Developer
WordPress + Shopify
Web Developer
Webmaster
WordPress Expert
PageSpeed Expert
Technical SEO Specialist
SEO AI Content Writer
About Rica
With 14 years of total experience in web design, web development, web maintenance, and website optimization for SEO, Rica Rubio brings a unique blend of skills to create visually engaging, functional, scalable, and conversion-focused websites. Her primary goal is to deliver user-friendly, responsive, and fast-loading websites that are fully optimized for search engines.
Specializing in WordPress development for non-eCommerce websites and Shopify development for eCommerce solutions, Rica has built a portfolio of hundreds of websites across diverse niches, showcasing versatility and expertise. She also has experience in building high-converting funnels or landing pages, helping businesses maximize their online presence and drive sales.
Passionate about leveraging AI tools, Rica integrates them into her workflow to enhance SEO strategies and content generation. This innovative approach ensures that clients benefit from cutting-edge, results-driven solutions.
Why hire Me?
Extensive Experience
With 14 years in website development and 8 years specializing in Technical SEO, I bring a wealth of expertise to every project I work on.
User-Centric Websites
I focus on creating responsive, fast-loading, and user-friendly websites that deliver a seamless experience across devices.
Search Engine Optimization Expertise
Your website won't just look great—it will also be fully optimized for search engines to improve visibility and drive traffic.
WordPress & Shopify Specialist
Whether you need a non-eCommerce website built on WordPress or a fully functional eCommerce solution on Shopify, I’ve got you covered.
Proven Track Record
I’ve developed hundreds of websites across various niches, showcasing my versatility and commitment to high-quality design and functionality.
Great Feedback from Clients
I have a strong set of testimonials from real clients on LinkedIn, OnlineJobs, and my resume, reflecting their satisfaction with my work and professionalism.
Client-Focused Service
I genuinely care about my clients' success. I prioritize open communication and respond promptly to their concerns, ensuring they feel supported throughout every step of the project.
Detail-Oriented Approach
I pay close attention to every detail, ensuring your website not only meets but exceeds your expectations in design, functionality, and performance.
Innovative AI Integration
By incorporating AI tools into my workflow, I enhance SEO strategies and content generation to deliver cutting-edge, results-driven solutions for my clients.
Results-Oriented Approach
I am committed to ensuring that every project I work on meets your business goals and exceeds your expectations.
Services
WordPress Website Build
I specialize in building custom WordPress websites using the most powerful WordPress page builders, including Elementor, Beaver Builder, Bricks, Oxygen, and Breakdance. Whether you need a brand-new website or a redesign, I ensure it is modern, responsive, and optimized for performance.
If you already have a design in Figma or Adobe XD, I can seamlessly convert it into a fully functional WordPress website while maintaining design accuracy and usability. Additionally, I offer website setup services using various modern hosting providers, ensuring optimal speed, security, and reliability from day one.
For clients needing a fresh design, I can also design directly in WordPress, eliminating the need for external design tools and ensuring a streamlined process.
Website Maintenance
Keeping your website updated and running smoothly is essential for long-term success. My website maintenance services include:
- Troubleshooting and fixing WordPress issues to prevent downtime and security risks.
- Adding new functionality, such as custom forms, integrations, or interactive elements.
- Updating page content or creating new pages and articles to keep your site fresh and engaging.
- Website security updates and monitoring to protect against potential threats and breaches.
With regular maintenance, I help businesses prevent technical issues and improve website performance.
Shopify Website Build
I provide custom Shopify website development, using both free and paid Shopify themes as a foundation. By modifying templates with Liquid coding, I create unique, high-performing, and conversion-focused eCommerce stores tailored to your brand’s needs.
With experience in building eCommerce websites across various industries, I enhance Shopify stores with advanced functionalities using Shopify extensions and apps.
Beyond functionality, I ensure that every Shopify store I build is mobile-responsive, SEO-friendly, and optimized for speed and conversions.
Website Speed Optimization
A fast website enhances user experience and improves SEO rankings. I specialize in optimizing WordPress website Core Web Vitals, focusing on four key factors:
- Performance – Ensuring the website loads quickly by optimizing images, reducing scripts, and improving caching.
- SEO – Implementing best practices to help search engines crawl and index the site efficiently.
- Accessibility – Making sure the website is accessible to all users, including those with disabilities.
- Best Practices – Following industry standards to improve security, responsiveness, and overall quality.
I ensure that desktop performance scores reach at least 95+ and mobile scores at least 85+, based on Google’s PageSpeed Insights, resulting in a faster, more efficient website.
On-Page SEO
I ensure that your website follows on-page SEO best practices, including:
- Proper site structure for better navigation and indexability.
- Optimized page structure, ensuring the correct use of H1, H2, H3 tags.
- Optimized metadata, leveraging AI to create high-performing meta titles and descriptions that improve click-through rates.
These optimizations help websites rank higher in search results and provide a better user experience.
Local SEO
For businesses targeting specific geographic areas, Local SEO is essential. I leverage AI-powered tools such as ChatGPT and SurferSEO to create high-quality, SEO-optimized content that ranks well in local search results.
Additionally, I optimize Google Business Profile (GBP) listings, ensuring that businesses appear in Google Maps and local search results for relevant keywords.
Technical SEO
Technical SEO ensures that search engines can efficiently crawl, index, and rank your website. My services include:
- Google Analytics (GA4) setup and goal configuration to track user behavior and conversions.
- Google Search Console issue resolution, addressing problems related to indexability, crawlability, schema, and robots.txt.
- Google Tag Manager (GTM) event tracking, allowing precise monitoring of link and button clicks for better conversion insights.
- Generate website audit reports using SEMrush/Screaming Frog. Identifying technical SEO issues such as broken links, duplicate content, missing meta tags, and more.
- Direct implementation of fixes in WordPress, ensuring that all audit recommendations are applied for better SEO.
By implementing these strategies, I help businesses achieve better search engine visibility and improved user engagement.
AI-Powered Content
I utilize various AI tools to create high-quality images, content, and videos that enhance websites and marketing campaigns. Whether you need AI-generated blog posts, engaging visuals, or short promotional videos, I can provide content that aligns with your brand and business goals.
website builds
on-page optimization
speed optimization
local seo optimization
content writing optimization
Client Reviews
Dylan Rymer
Digital Marketing Head
Rica does really good and clean work. I’ve been happy with the outcome of every project. A very trust-worthy developer.
Remiah Trask
CEO, Design Baton Rogue
Jordan Johnson
Co-Founder, RipplePop
Rica was an awesome employee. She stepped in after my surgery to become my developer and help desk warrior. Her communication skills were excellent. She wasn't afraid to ask for clarification on projects and her turn around time was awesome. I can't recommend her enough.
Melanie Adcock
CEO, Adcock Creative Group
I needed a WP webmaster at a reasonable price and someone to do ongoing maintenance and occasional fixes to my website, such as fixing 404's and handling 301's redirects etc. That's why I hired Rica as you get a package of skills working together with her.
Doron Sanders
Business Owner, Beautyinquire.com
Rica is very proactive and treats every problem as a challenge. She is very effective and her technical skills are sky high. I don't think there is any WordPress problem that she can't solve.
Bryan Louie Abastar
Web Content Manager, Finance.co.uk
